What is Roofing SEO?
Roofing SEO, or search engine optimization, is a big topic.
Overall, SEO is the process of getting more & better traffic from search engines, without using ads. Here’s how SEO works.
For roofing contractors, SEO can mean:
- Ranking first on Google. Local SEO can help your website or local listing show up first when someone searches Google for “roofing contractors near me.”
- Ranking first on other search engines. SEO can help your company show up first when someone searches Yelp or Houzz for “roof repair.”
- Dominating organic search. Ranking first in both the “map pack” and regular Google results helps send a strong message that your company is legitimate, established, and dominant.
- Keeping your business info consistent. SEO can help keep your your services, pricing, hours of operation, and contact information up-to-date.
- Pushing your preferred services. SEO can help you generate more leads for specialty service, like skylight installation.
- Generating leads throughout your service area. SEO can help you generate more estimates from outside your hometown.
- Turning visitors into customers. SEO can help keep visitors on your site longer, encourage them to visit more pages, and request more estimates.
- Upgrading your mobile website. SEO can make sure that your website works just as well on mobile or tablet as it does on your desktop.
- Finding cracks in your marketing. SEO can help you identify and fix issues like bad reviews, broken links, and slow load times that cost you customers.
- Getting more out of your marketing. SEO can help you get more out of your Chamber of Commerce membership, event sponsorship, and more.
- Prioritizing your marketing. SEO can help you determine which marketing campaigns are worth your investment, and which ones aren’t.
How SEO Works for Roofing Contractors
Roofing Lead Generation
For many roofing companies, lead generation is priority one. It’s impossible to get every job you bid, so the short term goal is to bid as many jobs as possible.
If it’s sheer volume you want, we can deliver. Our smart, highly-targeted SEO campaigns have put our clients on top of some of the biggest markets in the country, generating hundreds of leads for the jobs they love most.
The best part? These are 100% exclusive roofing leads. That means you won’t have to fight with storm chasers and unlicensed roofers who are happy to undercut you.
Building Your Brand
As roofers know all too well, it’s easy to lose jobs to cheap competitors who will over promise and under deliver. With that in mind, the second stage of our campaign is to build your branding. We’ll help show your audience that price shouldn’t be the only factor that goes into choosing a roofer. Our team will work with you to find new local partnerships and sponsorship opportunities, build new links, and discover new ways to show off your work and legitimacy. We’ll also optimize your branded search, so customers will see the best and most relevant profiles when searching for your business by name.
Refining Your Leads
Over time, we’ll work with you to make sure that we’re generating the right kinds of leads for your business. Our SEO campaigns can adapt to help you sell you ideal service, neighborhood, or type of client. Whether you prefer new construction roofing jobs, commercial re-roofing, residential storm repairs, or gutter replacement, we’ll get you there together.