How Do We Approach SEO for Tree Care Businesses?
1. Technically Optimize your Website
Great SEO starts with a great website. That’s why we start by optimizing all the technical aspects of your website:
- Load speed
- Device and browser compatibility
- Headings, titles, image alt tags, and other critical tags
- URL structure
- Internal link structure
- Outbound links
- Broken links
- Crawl optimization
- Penalty detection & correction
- And more
Of course, if you hire us to build your tree care company’s website, we can skip straight to the next step.
2. Flesh Out your Content
Google likes websites that know what they’re talking about. That’s why we go into great detail about all aspects of your trade.
We’ll publish pages that cover the best times of year to prune your juniper, blog posts that talk about the ideal fertilizer formulations for aspens, videos that break down the best mulch options, and a lot more.
Unlike other SEO firms that work with tree care businesses, we’re happy to work with or without your input. Whether you want us to share your advice on R43 herbicide, or whether you’re busy running your business, our writers will make your company look like the tree care company to beat.
3. Build Great Links & Citations
On Google, links count as votes for your website, and some links matter more than others. That’s why we proactively build out only the best, most relevant links from industry websites, real estate blogs, local businesses, and more.
Citations are very similar, except they serve a more specific function. Any profile that shows your company’s name, address and phone number is a citation, and Google checks that data against your Google local listing. If the data matches, that gives them more confidence that your information is real, up to date, and legitimate. If it doesn’t, Google will probably recommend another company instead.
From About.me to Yelp, there are literally hundreds of citation sites to keep track of. Contractor Calls will build, maintain, and update those citations so you don’t have to.
4. Help You Find New Business Opportunities that Can Help your SEO
Often, sponsoring a little league team, joining an industry association, offering a scholarship, or joining the local chamber of commerce can have a massive impact on your SEO. Other times, it can’t.
Our team will introduce you to the best SEO opportunities for your company throughout your campaign. We are also happy to evaluate the SEO impact of business opportunities that you find on your own.
5. Improve Your Reviews
It’s hard to get reviews for any business that isn’t a restaurant, but they’re crucial to long-term success.
Our team will help you identify the weak points in your review acquisition strategy, set up tools that make it easier to gather reviews, and help you deal with bad reviews. Our team knows the rules, the law, and what the competition is doing, so you won’t find a better partner to help with your reviews.
SEO never sits still. Google is constantly changing their algorithm, your competitors are always changing, and your own business needs are always shifting.
Our team works around flexible monthly plans to make sure that we’re always delivering the best updates for your needs. When your priorities change, so do ours.
We also offer web design & SEO for sprinkler repair & installation specialists, landscapers, and more.