When’s the last time your website did you any favors?
Most landscapers think of their websites as billboards: just a quick sales line and a place to put their phone number. But we know it can be so much more. Your website can show off your very best work, can help turn your happy customers into your biggest supporters, and can help you generate more of the kinds of work you actually want.
At Contractor Calls, we give landscapers all the tools they need to grow their businesses faster, year after year. Our comprehensive online marketing system combines smart web designs, industry-leading SEO, and dozens of marketing tools and tactics to get you more calls, better calls, and more value out of each call.
We Work With All Kinds of Landscapers
There’s more than one way to build a landscaping business. We work with businesses that offer and specialize in:
What Makes Our Landscaping Websites Great?
Our landscaping sites are fully responsive, which means they’re designed to look great on any device, from desktop to iPhone.
Our sites are hosted on premium servers that let them load lightning fast, even on bad internet connections.
Written by Experts
Most web design agencies can’t tell a conifer from a cypress, but ours can. Our landscaping websites are written 100% by U.S.-based writers who understand the landscaping industry and your target market.
Built to Convert
All of our websites are built with conversion in mind. Our web designs for landscapers are built with push-to-call phone numbers, short lead capture forms, clear policies, intuitive navigation, and photos that help sell you as an industry authority.
Designed with SEO in Mind
SEO should begin with web design. All of our landscaping websites are built on industry-leading SEO standards, incorporating smart internal link and page structures, finely-tuned taxonomies, time-tested keyword strategies, and dozens of other features you won’t get from a free website builder.
One Size Doesn’t Fit All
Your business is unique. Your website should be too.
All of our sites are built from the ground up to reflect your business’s focus. If you specialize in luxury landscapes, budget landscapes, hardscaping, water features, or sustainable landscape, your website should show visitors everything they need to know. That way, when they decide to call you, you’ll know that they’re the right customers for you.
We Build From Your Strengths
Are you 5 star rated? Has your company been in business for 40 years? Do you sponsor the local little league team? We think everyone should know about it, and your website is the perfect place to tell them.
Every piece of your site, from the way we word your services, to the layout, to the photo choices, to the page choices, are built to sell the big picture behind your company.
SEO for Landscapers
SEO is a complicated process that can sound a little bit like magic, but in the right hands it can turn an underperforming landscaping business into an industry-leading juggernaut. Here’s how we handle SEO for landscaping contractors:
1. On-Site Technical SEO & User Experience Optimization
The first step is to audit your current website for technical SEO health. Some technical on-site SEO issues can include:
- Broken links
- Missing page title tags, meta descriptions, and image alt tags
- Indexing and crawling issues
- UX issues
- Page speed issues
- Insufficient content
- Misconfigured schema, AMP markup, or SSLs
- Poorly formed social card and graph data
If we built your website, all of these issues will be prevented at design time, so we can skip straight to step 2.
2. On-Site Content Creation & Optimization
Without content, you wouldn’t have much of a website. Content covers everything you can read, view and consume on a website, from the pages and blog posts to your photos, illustrations, icons, videos, testimonials, pdfs and more.
To be effective for SEO, your website needs specific kinds of content, formatted in very specific ways. Our content team will review your existing content to rewrite it, supplement it, or replace it as necessary. Then, we’ll go on to create new content around the services, policies, and information that matters most.
In most markets, we will also actively blog to support a wider variety of keywords and content goals, to help grow your audience, and to help position you as an industry authority.
3. Link Development
Links are the cornerstone of SEO, but you can’t just build any links to your website. In fact, many links will do more harm than good, and sometimes you need the help of a specialist to tell them apart.
Before we begin building links to your site, our team will evaluate your current link profile, as well as your competition’s link profiles, to see where you stand. We then prioritize new link opportunities based on the time to build, the resources required to build them, and their anticipated impact on your rankings.
For most links, our team will handle all of the work without your involvement, so you can focus on your landscaping clients. Other links may require additional investments or involvement, such as joining the local chamber of commerce or sponsoring a little league team.
4. Managing Your Ecosystem
Your website doesn’t operate in a vacuum. Everything from the photo choices on your Yelp profile to that one bad review on Homeadvisor can have an impact on your SEO campaign, so we do our research. Over the years, our team has developed a robust toolkit for evaluating your ecosystem, prioritizing improvements, and managing hundreds of profiles.
Common SEO Issues for Landscapers
While there are a lot of ways to approach SEO, we have found that many landscapers have the same SEO issues in common.
1. Poor Category Choices
Most directory sites, such as Yelp and Yellowpages, have multiple categories that can apply to landscape contractors. The issue is, especially on your Google my Business profile, your business might not show up at all if you don’t select the right ones. For example, many landscapers who offer irrigation services overlook Google’s irrigation contractor category, so they’re not even eligible for searches like “sprinkler repair near me.”
2. Bad Doorway Pages
If you want to generate business in more than just your hometown, you’re in good company.
Unfortunately, many landscaping websites create fill-in-the-blank pages for each city they want to service, and then wonder why those pages never rank.
Ranking outside of your hometown requires pages that actually relate to that target city, as well as reviews and links that back it up.
3. Poor Photo Management
Taking pictures of all of your landscaping projects is a great idea for a variety of reasons, but many landscapers get into trouble when they upload those photos to their websites.
Some common photo management issues for landscapers include:
- Uploading full size images. If you don’t resize and compress your images before uploading them, it can dramatically reduce your website’s load speeds and ranking potential.
- Not tagging your images correctly. Image alt tags are important for screen reading software, but they also play a big role in SEO. If you fill your alt tags with too many keywords, too many generic words, not enough detail about the contents of your picture, or don’t include an alt tag at all, it will cost you. It’s also best to upload images using human-readable file names, not random number strings.
- Not putting your images in the right place. The way Google discovers, reads, and catalogs pages on your site is a little unusual. When you put together a photo gallery, it’s important that you code it correctly so that Google doesn’t treat each photo as a separate page. Otherwise these could be seen as “low value” pages (since there isn’t a lot of content on each of them) which could drag down your website’s rankings.
SEO for Specialty Landscaping Contractors
Creating and executing an SEO campaign for a specialty landscaping contractor can be tricky, and most SEO professionals and SEO agencies just don’t have the experience to handle it reliably.
Whether you’re a landscape designer specializing in drought-tolerant landscapes, a landscape lighting contractor that also offers yard clean-ups, or a deck builder that specializes in pergolas and trellises, we can develop an SEO campaign to help you grow your business and lead volume on your terms. Here are just a few ways we approach SEO for specialty landscaping contractors:
Going Beyond Keyword Goals
For many of these specialty services, the keyword goals aren’t immediately clear. Keywords like “pergola installation Walla Walla” doesn’t have enough search volume to support a business, which is why you need to be clever.
For most of our specialty landscaping contractors, we begin by outlining the customer journey. That means taking your best customers and reverse-engineering how they found you, while also reverse-engineering SEO campaigns from comparable businesses in other markets. Then we make sure that you have the right content, photos, and profiles in the right places to support that journey.
Smart Service Area Coverage
Specialty landscaping contractors often have to cover a larger service area the more specialized they become. However, creating a large number of high-quality landing pages for all of your service locations can be tricky, and possibly earn your site a minor Google penalty if not handled correctly. Our experience has taught us how to balance your expansion and coverage needs with Google’s quality signals and web crawlers.
Complementary Content Development
For many specialty landscaping contractors, there are built-in opportunities for co-promotion that are extremely easy to overlook.
For example, if you specialize in grilling station construction, partnering with a local brand of grilling seasonings should be a natural fit. If pergolas and overhangs are your sweet spot, developing content on sun exposure safety for dermatologists to publish and share can be a big win. And if you offer landscape cleanups and debris hauling, content about local species of spiders could keep people from cleaning their own yards while also opening up opportunities with local pest control companies.
Sometimes these opportunities are easy to execute, but sometimes they can require some real out of the box thinking. That’s where we come in.
Our team will evaluate your options for complementary content development and review your current local business connections to identify opportunities for long term, impactful content partnerships.