SEO for Specialty Landscaping Contractors
Creating and executing an SEO campaign for a specialty landscaping contractor can be tricky, and most SEO professionals and SEO agencies just don’t have the experience to handle it reliably.
Whether you’re a landscape designer specializing in drought-tolerant landscapes, a landscape lighting contractor that also offers yard clean-ups, or a deck builder that specializes in pergolas and trellises, we can develop an SEO campaign to help you grow your business and lead volume on your terms. Here are just a few ways we approach SEO for specialty landscaping contractors:
Going Beyond Keyword Goals
For many of these specialty services, the keyword goals aren’t immediately clear. Keywords like “pergola installation Walla Walla” doesn’t have enough search volume to support a business, which is why you need to be clever.
For most of our specialty landscaping contractors, we begin by outlining the customer journey. That means taking your best customers and reverse-engineering how they found you, while also reverse-engineering SEO campaigns from comparable businesses in other markets. Then we make sure that you have the right content, photos, and profiles in the right places to support that journey.
Smart Service Area Coverage
Specialty landscaping contractors often have to cover a larger service area the more specialized they become. However, creating a large number of high-quality landing pages for all of your service locations can be tricky, and possibly earn your site a minor Google penalty if not handled correctly. Our experience has taught us how to balance your expansion and coverage needs with Google’s quality signals and web crawlers.
Complementary Content Development
For many specialty landscaping contractors, there are built-in opportunities for co-promotion that are extremely easy to overlook.
For example, if you specialize in grilling station construction, partnering with a local brand of grilling seasonings should be a natural fit. If pergolas and overhangs are your sweet spot, developing content on sun exposure safety for dermatologists to publish and share can be a big win. And if you offer landscape cleanups and debris hauling, content about local species of spiders could keep people from cleaning their own yards while also opening up opportunities with local pest control companies.
Sometimes these opportunities are easy to execute, but sometimes they can require some real out of the box thinking. That’s where we come in.
Our team will evaluate your options for complementary content development and review your current local business connections to identify opportunities for long term, impactful content partnerships.