While most of our guides and resources are specific to just one industry, some of our resources apply to lots of industries.
We hope that you’ll find our articles useful whether you’re a catering business, a live scan business, a dentist, an accountant, or anyone that wants to run a better business.
Plumbing services tend to have very short sales cycles. If someone’s water heater breaks, they generally don’t spend a lot of time researching the competition, checking on licenses, and checking warranty terms before they call around. They just want their [...]
Internal linking has a strange place in the SEO world. Unlike AI-generated content or trying to optimize for EAT, it’s not newsworthy. Google doesn’t release updates about it often, and the best link practices doc they updated earlier this [...]
Mobile payment processing is more than a feature to put on your wish list. For home services professionals and contractors, it’s necessary for regular cash flow. For a long time, the leader in the mobile processing game was Square. The [...]
One of our clients recently asked us a question that you might be wondering yourselves: is it a problem if I get too many Google reviews at once? As usual, the short answer is "it depends." But the good news [...]
I’m always a little skeptical of SEO tools. Most of them take the fairly complicated process of SEO and oversimplify it to the point of absurdity. Add in some janky interfaces, some out-of-date practices (like measuring keyword density), and some [...]
Every small business owner knows about Yelp reviews, but what about Google reviews? In the battle of Yelp vs. Google reviews, there are a few massive reasons that Google reviews are better for business owners. Not only are they more [...]
We’ve all seen it before. Some business owners don’t think twice about listing their company on Google Maps under a fake name in the hopes that it will earn them a couple extra bucks. Sometimes they will create several listings [...]
There’s a lot of misinformation out there about Google reviews. If you’ve ever searched for a local business, you’ve probably seen them before. Here’s a few of them now: Ask a business owner about their Google reviews, however, and you’ll [...]
Believe it or not, you don’t need a computer to improve your SEO. Back in 2006, former Googler Matt Cutts claimed that there were over 200 ranking factors that contribute to your website’s SEO. In reality though, that number is [...]
Some of you may have noticed a weird news item this week: a vending machine software company out of Wisconsin just announced that they’re going to start microchipping their employees. In a move straight out of Black Mirror, CEO Todd [...]
