When it comes to generating water damage restoration leads online, you basically have two big options: SEO and PPC. Both of them are big investments with even bigger payoffs, but it can be daunting to pick the right one for [...]
Everyone tells you that your business needs to have a blog. It doesn’t matter if you’re a restaurant, dentist, or a tree care company: all you’ll ever hear is that you need content, content, and more content. But if your [...]
There are two types of plumbers: The first kind is a commodity. They’re the first company you see in the phone book. They’re whoever picks up the phone. They’re the plumber that comes to mind when all a customer needs [...]
Owning a tree care business can be rewarding and, if done right, very lucrative. But when it comes to growing your tree care business, evaluating your options can be overwhelming. Should you put your budget into billboards or bus ads? [...]
Some of you may have noticed a weird news item this week: a vending machine software company out of Wisconsin just announced that they’re going to start microchipping their employees. In a move straight out of Black Mirror, CEO Todd [...]
If you’re looking for a smart way to keep in touch with old customers, a water heater sticker can make all the difference. Just download our water heater sticker template, edit it in Photoshop to add your company logo, website, [...]
When you’re in a boring industry, it’s hard to get anyone to read your content. Why would anyone stop to read Joe the Plumber’s blog post on “how to fix a water heater” when a hundred other companies have already [...]
Okay, hear me out here. If you're a business owner and you hate Yelp, you're in good company. Their sales staff has the rabid tenacity of a pit bull on bath salts. Their rules for filtering reviews make less sense [...]
If you own your own business, chances are good that you know your industry pretty well. Here are just a few of the places you can use that knowledge to help your business’s SEO: 1. Answer Questions on Quora Remember [...]
There’s a lot of confusion about what SEO is and how SEO works. If you’re not too technical, that only makes things a million times worse. The good news is that, at its core, SEO isn’t nearly as hairy as [...]
