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PPC vs. SEO: Which One is Better at Generating Water Damage Restoration Leads?

When it comes to generating water damage restoration leads online, you basically have two big options: SEO and PPC. Both of them are big investments with even bigger payoffs, but it can be daunting to pick the right one for [...]

By |2019-11-28T01:39:08+00:00September 7th, 2017|Fire & Water Damage Restoration|

80 Killer Topic Ideas for your Tree Care Company’s Blog

Everyone tells you that your business needs to have a blog. It doesn’t matter if you’re a restaurant, dentist, or a tree care company: all you’ll ever hear is that you need content, content, and more content. But if your [...]

By |2019-09-19T23:52:33+00:00September 4th, 2017|Landscaping, Tree Care|

Building a Brand: The Best Way for Plumbers to Combat Google’s Home Service Ads

There are two types of plumbers: The first kind is a commodity. They’re the first company you see in the phone book. They’re whoever picks up the phone. They’re the plumber that comes to mind when all a customer needs [...]

By |2020-02-05T01:45:07+00:00August 5th, 2017|Plumbing|

SEO for Tree Care Companies: How to Grow Your Tree Service with SEO

Owning a tree care business can be rewarding and, if done right, very lucrative. But when it comes to growing your tree care business, evaluating your options can be overwhelming. Should you put your budget into billboards or bus ads? [...]

By |2021-10-01T10:49:47+00:00July 25th, 2017|Landscaping, Tree Care|

Why Microchipping Your Employees Used to Be a Good Idea

Some of you may have noticed a weird news item this week: a vending machine software company out of Wisconsin just announced that they’re going to start microchipping their employees. In a move straight out of Black Mirror, CEO Todd [...]

By |2019-09-19T23:46:52+00:00July 24th, 2017|Any Industry|

Local Content: The Key to Content Marketing in a Boring Industry

When you’re in a boring industry, it’s hard to get anyone to read your content. Why would anyone stop to read Joe the Plumber’s blog post on “how to fix a water heater” when a hundred other companies have already [...]

By |2019-09-19T23:47:31+00:00July 8th, 2017|Any Industry|

Why You Should Link to Your Yelp Page in Your Email Signature

Okay, hear me out here. If you're a business owner and you hate Yelp, you're in good company. Their sales staff has the rabid tenacity of a pit bull on bath salts. Their rules for filtering reviews make less sense [...]

By |2019-09-19T23:47:40+00:00July 7th, 2017|Any Industry|

It’s What You Know: How Sharing Your Expertise Can Grow Your SEO

If you own your own business, chances are good that you know your industry pretty well. Here are just a few of the places you can use that knowledge to help your business’s SEO: 1.     Answer Questions on Quora Remember [...]

By |2019-09-19T23:48:26+00:00June 28th, 2017|Any Industry|
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